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FALLACY OF FALSE CAUSE: The logical fallacy of arguing that two events that are correlated (that is, happen at about the same time), are assumed to have a causal connection. In other words, one event causes the other. This was one of the more common fallacies committed by ancient ancestors. During the last full moon, your dog died. Obviously the full moon killed your dog. While this might seem reasonable to anyone spending their lives eating mastodon meat and sleeping in caves, it's actually the fallacy of false cause.
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MARKET SHARE The fraction of an industry's total sales or some other activity accounted for by one or more firms in the industry. An individual firm is often concerned with its "share of the market" as an indication of "success." Market share is also key to the analysis of market structure, market control, and industry concentration--especially for oligopoly. It can be used to indicated the degree concentration and market control of one or more firms in an industry. It can be used alone or to calculate concentration ratios and the Herfindahl index.
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GRAY SKITTERY
[What's This?]
Today, you are likely to spend a great deal of time at an auction seeking to buy either one of those "hang in there" kitty cat posters or a velvet painting of Elvis Presley. Be on the lookout for slightly overweight pizza delivery guys.
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Two and a half gallons of oil are needed to produce one automobile tire.
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"Never let the fear of striking out get in your way. " -- Babe Ruth, baseball player
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AFA
Advertising Federation of America
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