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LEGAL FORCES: Forces in the marketing environment that are shaped by government laws affecting business. These are very similar to political forces. Once laws are enacted they are usually very difficult to change. Many companies work hard at lobbying legislatures, Congress, and other elected to pass laws favorable to the company's best interests.

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MARGINAL ANALYSIS

A basic technique used in economics that analyzes small, incremental changes in key variables. Marginal analysis is the primary analytical approached used in the study of markets, production, consumption, business cycles, and economic policies. It not only reflects how most economic decisions are made, it also lends itself to mathematical and graphical analysis.

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APLS

GRAY SKITTERY
[What's This?]

Today, you are likely to spend a great deal of time at a flea market wanting to buy either decorative picture frames or storage boxes for your income tax returns. Be on the lookout for deranged pelicans.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"What gets measured gets done."

-- Peter Drucker, educator

ACRS
Accelerated Cost Recovery System
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