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NATURAL SELECTION: The notion that firms best suited to the economic environment on the ones that tend to survive. The natural selection of business firms is an adaptation of the biological process of natural selection, in which biological entities best suited to the natural environment are the ones that survive. The notion of natural section suggests that even if firms do NOT actively, consciously pursue the profit-maximization goal, assuming they do is not necessarily unreasonable. Those firms that approximate the goal of profit-maximization, whether intentionally or accidently, are the ones most likely to survive and remain in business.

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FIFTH RULE OF IMPERFECTION

The fifth of seven basic rules of the economy, stating that the real world is not perfect, especially in terms of achieving an efficient allocation of resources. This rule means that markets often fail to achieve due to market failures, and that governments seldom satisfactorily enact the policies needed to correct market failings. As such, the real world is often faced with the lesser of two evils--imperfect markets or imperfect government.

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ORANGE REBELOON
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Today, you are likely to spend a great deal of time at a dollar discount store seeking to buy either a rechargeable battery for your computer or shoe laces for your snow boots. Be on the lookout for fairy dust that tastes like salt.
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Woodrow Wilson's portrait adorned the $100,000 bill that was removed from circulation in 1929. Woodrow Wilson was removed from circulation in 1924.
"The purpose of learning is growth, and our minds, unlike our bodies, can continue growing as long as we live."

-- Mortimer Adler

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Federal Savings and Loan Association
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