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DEMAND DETERMINANT: One of five basic basic ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. Changes in any one causes a shift of the demand curve. The five demand determinants are: income, preferences, other prices, buyers' expectations, and number of buyers.

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AVERAGE FIXED COST

Total fixed cost per unit of output, found by dividing total fixed cost by the quantity of output. When compared with price (per unit revenue), average fixed cost (AFC) indicates whether or not a profit-maximizing firm should shutdown production in the short run. Average fixed cost is one of three average cost concepts important to short-run production analysis. The other two are average total cost and average variable cost. A related concept is marginal cost.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers looking to buy either a small, foam rubber football or an instructional DVD on learning to the play the oboe. Be on the lookout for malfunctioning pocket calculators.
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A scripophilist is one who collects rare stock and bond certificates, usually from extinct companies.
"We succeed in enterprises (that) demand the positive qualities we possess, but we excel in those (that) can also make use of our defects. "

-- Alexis de Tocqueville, statesman, author

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