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VERTICAL INTEGRATION: The situation in which a firm participates in more than one successive stage of the production or distribution process. For example a soft drink company that also controls a sugar-producing firm is said to be vertically integrated because the soft drink company does not have to buy sugar from other firms to produce soft drinks. In some cases, two separate firms are vertically integrate because one firm produces a good or service and the other distributes it.
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EQUILIBRIUM A state that exists when opposing forces are in balance, with each force exactly offsetting the other, such that there is no inherent tendency for change. Once achieved, an equilibrium persists unless or until it is disrupted by an outside force. The notion of equilibrium is an essential feature in most economic models, such as the market model.
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BLUE PLACIDOLA [What's This?]
Today, you are likely to spend a great deal of time touring the new suburban shopping complex seeking to buy either a coffee cup commemorating last Friday (you know why) or a wall poster commemorating the first day of spring. Be on the lookout for the happiest person in the room. Your Complete Scope
This isn't me! What am I?
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More money is spent on gardening than on any other hobby.
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"Defeat is not the worst of failures. Not to have tried is the true failure." -- George E. Woodberry, Author
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MLE Maximum Likelihood Estimator
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