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MARKETING PLAN: The systematic approach of assessing opportunities, defining objectives, determining strategies for implementation, developing coordinated criteria for evaluation and controls of marketing in an organization. Components typically include: executive summary, environmental scanning and analysis, SWOT analysis, marketing objectives, marketing strategies, marketing implementation, and evaluation / control. A good marketing plan is flexible and updated on a regular schedule. It can be created separately or as a part of the business plan.

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SHUTDOWN RULE

A rule stating that a firm minimizes economic loss by producing no output in the short run if price is less than average variable cost. This is one of three short-run production alternatives facing a firm. The other two are profit maximization (if price exceeds average total cost) and loss minimization (if price is less than average total cost but greater than average variable cost).

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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either a flower arrangement for that special day for your mother or a New York Yankees baseball cap. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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A communal society, a prime component of Karl Marx's communist philosophy, was advocated by the Greek philosophy Plato.
"You can't use up creativity. The more you use, the more you have. "

-- Maya Angelou, poet

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