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SEGMENT: A group of potential buyers who have similar needs and wants. This is developed after a process called market segmentation. A concentrated targeting strategy is effective for marketing to each segment. Typically, a company uses one marketing mix to satisfy each segmentÕs needs.

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ECONOMIC GROWTH, PRODUCTION POSSIBILITIES

Economic growth is the process of increasing the economy's ability to produce goods and services. It is achieved by increasing the quantity or quality of resources. This process can be illustrated as an outward shift of the production possibilities curve.

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Today, you are likely to spend a great deal of time wandering around the downtown area looking to buy either a lighted magnifying glass or a small, foam rubber football. Be on the lookout for the happiest person in the room.
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General Electric is the only stock from the original 1896 Dow Jones Industrial Average remaining in the current index.
"The time your game is most vulnerable is when you're ahead; never let up. "

-- Rod Laver, Tennis player

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