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MARKETING PLAN: The systematic approach of assessing opportunities, defining objectives, determining strategies for implementation, developing coordinated criteria for evaluation and controls of marketing in an organization. Components typically include: executive summary, environmental scanning and analysis, SWOT analysis, marketing objectives, marketing strategies, marketing implementation, and evaluation / control. A good marketing plan is flexible and updated on a regular schedule. It can be created separately or as a part of the business plan.

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PLANT

The physical capital (building and equipment) at a particular location used for the production of goods and services. A plant, or factory, is usually a relatively large production operation (compared with something smaller, like a shop). While plant and firm are occasionally used synonymously, a given firm might own more than one plant and a given plant might be owned by more than one firm.

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APLS

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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites trying to buy either a replacement nozzle for your shower or a decorative windchime with plastic . Be on the lookout for telephone calls from former employers.
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In the early 1900s around 300 automobile companies operated in the United States.
"Well done is better than well said. "

-- Benjamin Franklin, statesman, inventor

IADB
Inter-American Development Bank
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