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MARGINAL ANALYSIS: A basic technique used in the economics that analyzes small, incremental changes in key variables. The economic obsession with marginal changes exists for at least two reasons. One reason is that many economic decisions made in the real world are made "at the margin." A second reason for using marginal analysis can best be termed analytical sophistication.

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INNOVATION PROFIT

Economic profit, the difference between the total revenue received by a firm and the total opportunity cost of production, that is attributable to innovation, the initial application of new products, technologies, or ideas. Innovation profit is one of two sources of economic profit. The other is monopoly profit that arises due to market control. The generation of innovation profit is an important incentive that by rewarding individual innovative behavior enables society-wide benefits from the resulting innovations.

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YELLOW CHIPPEROON
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Today, you are likely to spend a great deal of time wandering around the shopping mall wanting to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for vindictive digital clocks with revenge on their minds.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"Gravitation can not be held responsible for people falling in love."

-- Albert Einstein

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