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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.
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EFFECTIVE DEMAND A key conceptual notion of Keynesian economics stipulating that the aggregate expenditures on real production is based on existing or actual income rather than the income that would be generated with full employment of resources. Effective demand is embodied in the aggregate expenditures line, which has a positive slope, but a slope of less than one. This concept was proposed by Thomas Robert Malthus in the early 1800s as a counter argument to Say's law found in classical economics and then found new life when John Maynard Keynes developed his theory in the 1930s.
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ORANGE REBELOON
[What's This?]
Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors trying to buy either storage boxes for your computer software CDs or a set of tires. Be on the lookout for gnomes hiding in cypress trees.
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This isn't me! What am I?
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More money is spent on gardening than on any other hobby.
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"My life as a writer consists of 1/8 talent and 7/8 discipline. " -- John Irving, writer
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ASEAN
Association of South East Asian Nations
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