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MARKETING PLAN: The systematic approach of assessing opportunities, defining objectives, determining strategies for implementation, developing coordinated criteria for evaluation and controls of marketing in an organization. Components typically include: executive summary, environmental scanning and analysis, SWOT analysis, marketing objectives, marketing strategies, marketing implementation, and evaluation / control. A good marketing plan is flexible and updated on a regular schedule. It can be created separately or as a part of the business plan.
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ALTERNATIVE UNEMPLOYMENT RATES The official unemployment rate estimated and reported monthly by the Bureau of Labor Statistics (BLS) using data from Current Population Survey is one of six alternative measures of unemployment tracked and reported by the BLS, officially labeled sequentially U1 through U6. The "official" unemployment rate is U3. The other five measures seek to document different ways in which labor can be under utilized, including unemployment duration, job losers, discouraged workers, marginal workers, and part-time workers.
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PURPLE SMARPHIN
[What's This?]
Today, you are likely to spend a great deal of time watching infomercials wanting to buy either a T-shirt commemorating yesterday or a pair of handcrafted oven mitts. Be on the lookout for letters from the Internal Revenue Service.
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Before 1933, the U.S. dime was legal as payment only in transactions of $10 or less.
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"Managing intellectual assets has become the single most important task of business. " -- Thomas Stewart, author
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