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THE GENERAL THEORY: The common name for the book, The General Theory of Employment, Interest, and Money, by John Maynard Keynes. This work laid the theoretical foundations for the modern study of macroeconomics and the specific analysis that has come to be known as Keynesian economics. Published in 1936 during the depths of the Great Depression, The General Theory provided both a theoretical explanation for the cause of the depression and recommendations for policies to correct the problems. It was THE textbook for the serious study of macroeconomics for almost four decades.

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CONSUMPTION EXPENDITURES DETERMINANTS

Ceteris paribus factors, other than income, that are held constant when the consumption line is constructed and which cause the consumption line to shift when they change. Some of the more important consumption expenditures determinants are interest rates, consumer confidence, wealth, and taxes. Due to the relation between consumption and saving, these determinants also cause corresponding, and opposite, shifts of the saving line.

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Today, you are likely to spend a great deal of time surfing the Internet seeking to buy either a birthday greeting card for your grandmother or a coffee cup commemorating yesterday. Be on the lookout for deranged pelicans.
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"I think luck is the sense to recognize an opportunity and the ability to take advantage of it . The man who can smile at his breaks and grabs his chance gets on."

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