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BRAND EQUITY: The intrinsic value a brand has in the market place. This value is developed over a period of time and because a brand is widely recognized. There is an amount of business that is repeatedly generated due to brand alone. Brand equity is achieved based on brand recognition, brand loyalty and perceived product quality. BMW has developed an image of high product quality and performance which in turn has created a high brand equity.
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INEFFICIENT The state of resource allocation that exists when the highest level of consumer satisfaction is not achieved from available resources. This state occurs in market exchanges if the price buyers are willing and able to pay for a good does not reflect the satisfaction everyone obtains from the consuming the good or if the price sellers need to charge for a good does not reflect all opportunity cost of producing the good.
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GREEN LOGIGUIN
[What's This?]
Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either a wall poster commemorating last Friday (you know why) or a country wreathe. Be on the lookout for malfunctioning pocket calculators.
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This isn't me! What am I?
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In the early 1900s around 300 automobile companies operated in the United States.
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"The greatest barrier to success is the fear of failure." -- Sven Goran Eriksson, writer
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X-M
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