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NEEDS: This are often thought of as a physiological or biological requirement for maintaining life, such as the need for air, water, food, shelter, and sleep. Satisfaction is achieved by fulfilling needs. Physiological needs should be contrasted with psychological wants that make life more enjoyable but are not necessary to stay alive. However, when push comes to shove, and the nitty gets down to the gritty, it matters very little to markets if people need goods or want goods, so long as they are motivated to satisfy them. This motivation is what drives economic activity.

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DEPOSIT EXPANSION MULTIPLIER

The ratio of the change in checkable deposits to the change in reserves, which indicates the magnified change in deposits resulting from a change in reserves. The deposit expansion multiplier indicates how many checkable deposits are created with an injection of additional reserves into the banking system. As the name suggests, the change in checkable deposits is typically a multiple of the initial change in reserves. The size of the deposit expansion multiplier depends on the reserve requirement ratio. The deposit expansion multiplier also forms the core of the money multiplier.

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors trying to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for the happiest person in the room.
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Sixty percent of big-firm executives said the cover letter is as important or more important than the resume itself when you're looking for a new job
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