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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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EQUITY

This has two, not totally unrelated, uses in economics--one of five economic goals and ownership of an asset. As an economic goal, one of the two microeconomic goals, achieving equity means that income and wealth are distributed in a fair manner. What is meant by "fair" is subject to continuing debate. As ownership, equity typically refers to the ownership of a corporation, especially corporate stock. An equity market, as such, is another term for a stock market that trades ownership stock of corporations.

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Today, you are likely to spend a great deal of time strolling around a discount warehouse buying club seeking to buy either a flower arrangement with a lot of roses for your grandmother or a wall poster commemorating the first day of winter. Be on the lookout for cardboard boxes.
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On a typical day, the United States Mint produces over $1 million worth of dimes.
"I learned about the strength you can get from a close family life. I learned to keep going, even in bad times. I learned not to despair, even when my world was falling apart. I learned that there are no free lunches. And I learned the value of hard work. "

-- Lee Iacocca

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