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DECISION MAKING PROCESS: The five step decision making process the consumer uses to complete a purchasing decision. Step one is defining the problem. Step two is collecting data on possible choices. Step three is evaluating the alternatives. Step four is making a decision. Step five is post-purchase behavior, sometimes buyerÕs remorse.
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AVERAGE PRODUCT The quantity of total output produced per unit of a variable input, holding all other inputs fixed. Average product, usually abbreviated AP, is found by dividing total product by the quantity of the variable input. Average product, which occasionally goes by the alias average physical product (APP), is one of two measures derived from total product. The other is marginal product.
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BEIGE MUNDORTLE
[What's This?]
Today, you are likely to spend a great deal of time at a garage sale wanting to buy either a weathervane with a horse on top or a case of blank recordable DVDs. Be on the lookout for strangers with large satchels of used undergarments.
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This isn't me! What am I?
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The average bank teller loses about $250 every year.
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"The two most powerful warriors are patience and time. " -- Leo Tolstoy, author
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AIFT
American Institute for Foreign Trade
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