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ADVERTISING: Information provided about a product by a company to promote or maintain sales, revenue, and or profit. Advertising is often an explicit method of signalling that sellers use to provide information to buyers. The primary objective of advertising from the sellers perspective is to increase (or at least maintain) demand for a product. To accomplish this objective advertising provides buyers with two important types of information -- prices and product quality.

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VALUE

The worth members of society place on a good, service, resource, commodity, or other asset, which is based on the direct or indirect satisfaction of wants and needs generated. In an economy that uses markets to exchange commodities, value is commonly indicated by price and measured by the economy's monetary unit.

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Today, you are likely to spend a great deal of time calling an endless list of 800 numbers trying to buy either several magazines on fashion design or a package of 3 by 5 index cards, the ones without lines. Be on the lookout for vindictive digital clocks with revenge on their minds.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"A professional is a man who can do his best at a time when he doesnžt particularly feel like it. "

-- Alistair Cooke, broadcaster

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Automated Teller Machine
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