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BRAND NAME: That part of a brand that can be spoken. McDonald's use both its name and the "Golden Arches" as part of its brand. McDonald's would be the brand name.

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SATISFACTION

The process of successfully fulfilling wants and needs. This also goes by the technical economic term utility, and is essentially synonymous with more common words, such as fulfillment, well-being, and to some degree prosperity or happiness.

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Today, you are likely to spend a great deal of time wandering around the shopping mall trying to buy either a how-to book on home repairs or a large, stuffed kitty cat. Be on the lookout for deranged pelicans.
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
"Good plans shape good decisions. That's why good planning helps to make elusive dreams come true."

-- Lester Bittle, Author

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