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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.
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INTERNATIONAL FINANCE The study of the flow of monetary payments and the exchange of currencies among nations undertaken as a necessary complement to the international trading of goods and services. The exchange of currencies takes place through the foreign exchange market, which determines the foreign exchange rate, or exchange rate or one currency for another. The balance of payments documents the flow of currency payments into and out of a given country. A related area of study is international trade, both of which are part of the broader study of international economics.
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GREEN LOGIGUIN [What's This?]
Today, you are likely to spend a great deal of time searching the newspaper want ads seeking to buy either software that won't crash your computer or any book written by Stephan King. Be on the lookout for attractive cable television service repair people. Your Complete Scope
This isn't me! What am I?
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More money is spent on gardening than on any other hobby.
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"The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy." -- Martin Luther King, Jr.
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IIP Index of Industrial Production
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