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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.

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MARGINAL REVENUE PRODUCT CURVE

A curve that graphically illustrates the relation between marginal revenue product and the quantity of the variable input, holding all other inputs fixed. This curve indicates the incremental change in total revenue for incremental changes in the variable input. The marginal revenue product curve plays a key role in marginal productivity theory and the economic analysis of factor markets.

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Today, you are likely to spend a great deal of time looking for the new strip mall out on the highway trying to buy either a country wreathe or galvanized steel storage shelves. Be on the lookout for defective microphones.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"Don't be distracted by criticism. Remember the only taste of success some people have is when they take a bite out of you."

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