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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).
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MACROECONOMICS The branch of economics that studies the entire economy, especially such topics as aggregate production, unemployment, inflation, and business cycles. It can be thought of as the study of the economic forest, as compared to microeconomics, which is study of the economic trees.
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YELLOW CHIPPEROON
[What's This?]
Today, you are likely to spend a great deal of time at a dollar discount store looking to buy either a stretchable, flexible watch band or high-gloss photo paper that works with your printer. Be on the lookout for deranged pelicans.
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This isn't me! What am I?
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A half gallon milk jug holds about $50 in pennies.
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"It is only our deeds that reveal who we are. " -- Carl Jung, psychiatrist
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AIFT
American Institute for Foreign Trade
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