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POSITIVE RELATION: A relation, either a principle or hypothesis, in which an increase one variable is associated with an increase in the other variable. A positive, or direct, relation is most commonly illustrated by an upward sloping line. It can also be represented by an equation in which the slope value is positive.

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MARGINAL BENEFIT OF SEARCH

The incremental benefit generated by additional search effort is the marginal benefit of search. Marginal benefit of search, also termed marginal search benefit, is comparable to marginal revenue of short-run production analysis and marginal utility of consumer demand theory. Marginal benefit of search decreases with an increase in search effort and is represented by the marginal benefit of search curve. This is one half of the efficient information search decision. The other is marginal cost of search.

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Today, you are likely to spend a great deal of time lost in your local discount super center trying to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for broken fingernail clippers.
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Lombard Street is London's equivalent of New York's Wall Street.
"Intense concentration hour after hour can bring out resources in people they didn't know they had. "

-- Edwin Land, inventor, entrepreneur

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National Bureau of Economic Research
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