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LONG-RUN TOTAL COST: The opportunity cost incurred by all of the factors of production used in the long run (when all inputs are variable) by a firm to produce of a good or service, including wages paid to labor, rent paid for the land, interest paid to capital owners, and a normal profit paid to entrepreneurs. Unlike short-run total cost, long-run total cost can not be separated into fixed cost and variable cost. In the long run, all inputs are variable, so all cost is variable.

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NOVEL INFORMATION

Information received by the five senses (sight, sound, taste, touch, and smell) that is new, different, and unusual. Because novel information has the potential to be threatening it triggers an automatic response through what is commonly termed the "fight or flight" reaction. Novel information is evaluated in contrast to redundant information, which is familiar and presumably nonthreatening.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time at a dollar discount store wanting to buy either a T-shirt commemorating the 2000 Olympics or a genuine fake plastic Tiffany lamp. Be on the lookout for strangers with large satchels of used undergarments.
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Approximately three-fourths of the U.S. paper currency in circular contains traces of cocaine.
"If we all did the things we are capable of doing, we would literally astound ourselves."

-- Thomas Edison

COLA
Cost of Living Adjustment
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