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LAW OF DIMINISHING MARGINAL UTILITY: The principle stating that as more of a good is consumed, eventually each additional unit of the good provides less additional utility--that is, marginal utility decreases. Each subsequent unit of a good is valued less than the previous one. The law of diminishing marginal utility helps explain the negative slope of the demand curve and the law of demand.

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CONSUMPTION SCHEDULE

A table or chart that represents the relation between household sector consumption and income. A consumption schedule is commonly used for a basic, instructional presentation of aggregate consumption activity by the household sector and is also used as a source of numbers for deriving the consumption line. The key measures derived from the consumption-income relation in the schedule are average propensity to consume and marginal propensity to consume. The saving schedule is comparable table for the relation between saving and income.

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Today, you are likely to spend a great deal of time strolling through a department store seeking to buy either a remote controlled train set or a genuine down-filled snow parka. Be on the lookout for the happiest person in the room.
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