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BOND RATING: A measure of the ability of a firm to meet its debt obligations or credit worthiness. Basically, a bond rating summarizes the assessment of a firm's net worth, cash flow and viability of projects so that investors can assign the size of the default-risk premium to the bond. These measurements are so important that investors frequently pay professional analysts to collect, monitor and process information about firms. Standard and Poor's Corporation and Moody's Investors Service are two of the most respected bond rating agencies.

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DEMAND DETERMINANTS

Five ceteris paribus factors that affect demand, but which are assumed constant when a demand curve is constructed. They are buyers' income, buyers' preferences, other prices, buyers' expectations, and number of buyers. Changes in the demand determinants cause shifts of the demand curve and disruptions of the market.

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Today, you are likely to spend a great deal of time searching for a specialty store seeking to buy either pink cotton balls or a genuine down-filled comforter. Be on the lookout for high interest rates.
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Lombard Street is London's equivalent of New York's Wall Street.
"Success doesn't come to you . . . you go to it "

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WIPO
World Intellectual Property Organization
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