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RULE OF CONSUMER EQUILIBRIUM: A condition of consumer equilibrium and utility maximization stating that the marginal utility-price ratio for all goods are equal. This rule is a handy way of checking for consumer equilibrium and utility maximization. If the rule is not satisfied, then consumer equilibrium and utility maximization are not achieved.

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SCARCE GOOD

A tangible item produced with society's limited resources for the purpose of satisfying wants and needs. As a general notion, the phrase scarce good can also commonly include intangible services produced with society's limited resources for the purpose of satisfying wants and needs. A synonymous term for scarce good is economic good.

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Today, you are likely to spend a great deal of time looking for a downtown retail store seeking to buy either a cross-cut paper shredder or a birthday greeting card for your father. Be on the lookout for cardboard boxes.
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Lombard Street is London's equivalent of New York's Wall Street.
"We may affirm absolutely that nothing great in the world has been accomplished without passion."

-- Hegel

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