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BUYERS' PREFERENCES, DEMAND DETERMINANT: The satisfaction that buyers receive from the purchase of a good, which is assumed constant when a demand curve is constructed. Buyers' preferences is one of five demand determinants that shift the demand curve when they change. The other four are buyers' income, other prices, buyers' expectations, and number of buyers.

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MICROECONOMICS

The branch of economics that studies the parts of the economy, especially such topics as markets, prices, industries, demand, and supply. It can be thought of as the study of the economic trees, as compared to macroeconomics, which is study of the entire economic forest.

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APLS

BEIGE MUNDORTLE
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Today, you are likely to spend a great deal of time watching the shopping channel seeking to buy either a video game player or an AC adapter that won't fry your computer. Be on the lookout for the happiest person in the room.
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There were no banks in colonial America before the U.S. Revolutionary War. Anyone seeking a loan did so from another individual.
"Never let the fear of striking out get in your way. "

-- Babe Ruth, baseball player

GNMA
Government National Mortgage Association
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