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GINI INDEX: One of the most common measures of income or wealth distributions. It indicates how equal, or unequal, income, wealth, or similar stuff is distributed among the population. If you happen to come across a Gini index, you'll see that it falls in the range of 0 to 1. A value of 0 tells you that the distribution is perfectly equal, that is, everyone has exactly the same amount of income, wealth, or whatever. A value of 1, however, tells you that the distribution is what we could call perfectly unequal, that is, one person has everything and everyone else has nothing.

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ASSUMPTIONS, KEYNESIAN ECONOMICS

The macroeconomic study of Keynesian economics relies on three key assumptions--rigid prices, effective demand, and savings-investment determinants. First, rigid or inflexible prices prevent some markets from achieving equilibrium in the short run. Second, effective demand means that consumption expenditures are based on actual income, not full employment or equilibrium income. Lastly, important savings and investment determinants include income, expectations, and other influences beyond the interest rate. These three assumptions imply that the economy can achieve a short-run equilibrium at less than full-employment production.

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PURPLE SMARPHIN
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Today, you are likely to spend a great deal of time at a going out of business sale seeking to buy either a rotisserie oven that can also toast bread or a flower arrangement in a coffee cup for your father. Be on the lookout for bottles of barbeque sauce that act TOO innocent.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"The only profit center is the customer."

-- Peter Drucker, educator

MC
Marginal Cost
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