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DIFFERENTIATED: A targeting strategy in which the company develops two or more marketing mixes to satisfy the needs of multiple segments of the market. Each mix focuses on a specific segment. Sometimes this happens after a firm has used a concentrated strategy in one market and then expands into a new market.

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LAISSEZ FAIRE

The notion that government should not intervene into production, consumption, and exchange activities and that the private sector (households and businesses) should be free to make allocation decisions. Laissez faire is a French term that roughly translates into "allow to act." It has been the rallying cry for many people (primarily business leaders) who oppose government intervention, regulation, or even taxation since it was popularized in the late 1700s by Adam Smith in The Wealth of Nations.

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BROWN PRAGMATOX
[What's This?]

Today, you are likely to spend a great deal of time at a going out of business sale wanting to buy either a package of blank rewritable CDs or yellow cotton balls. Be on the lookout for crowded shopping malls.
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A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
"It is the mark of an educated mind to be able to entertain a thought without accepting it."

-- Aristotle

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