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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.
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BUSINESS TRANSFER PAYMENTS Payments by the business sector to the household sector without any corresponding production. Business transfer payments are essentially gifts, or subsidies, made to the household sector from the business sector. At the aggregated level, this is one of several key differences between national income (the resource cost of production) and gross (and net) domestic product (the market value of production). Business transfer payments (BTP) tend to be quite small, invariably less than 1 percent of gross domestic product.
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BLUE PLACIDOLA
[What's This?]
Today, you are likely to spend a great deal of time flipping through the yellow pages seeking to buy either a T-shirt commemorating the first day of spring or a coffee cup commemorating last Friday (you know why). Be on the lookout for defective microphones.
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This isn't me! What am I?
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In the late 1800s and early 1900s, almost 2 million children were employed as factory workers.
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"Few things help an individual more than to place responsibility upon them and to let them know that you trust them." -- Booker T. Washington
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SAFEX
South African Futures Exchange
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