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FALLACY OF FALSE CAUSE: The logical fallacy of arguing that two events that are correlated (that is, happen at about the same time), are assumed to have a causal connection. In other words, one event causes the other. This was one of the more common fallacies committed by ancient ancestors. During the last full moon, your dog died. Obviously the full moon killed your dog. While this might seem reasonable to anyone spending their lives eating mastodon meat and sleeping in caves, it's actually the fallacy of false cause.

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MARGINAL UTILITY-PRICE RATIO

The ratio of the marginal utility obtained from consuming a good to the price of the good. This ratio is particularly important in determining consumer equilibrium, which is reached when the marginal utility-price ratios are the same for all goods. Equality between all marginal utility-price ratios is the rule of consumer equilibrium which is satisfied with utility maximization.

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APLS

PURPLE SMARPHIN
[What's This?]

Today, you are likely to spend a great deal of time looking for a downtown retail store trying to buy either a 200-foot blue garden hose or a video camera with stop action features. Be on the lookout for infected paper cuts.
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Parker Brothers, the folks who produce the Monopoly board game, prints more Monopoly money each year than real currency printed by the U.S. government.
"If you worried about falling off the bike, you'd never get on. "

-- Lance Armstrong, bicycle racer

SWIFT
Society for Worldwide Interbank Financial Telecommunications
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