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PLANNING HORIZON: Another term for the long-run average cost curve. The long-run average cost curve is termed the planning horizon because it provides information a firm can use to plan factory construction and expansion in the long run.

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MONOPOLISTIC COMPETITION, LONG-RUN ADJUSTMENT

A monopolistically competitive industry undertakes a two-part adjustment to equilibrium in the long run. One is the adjustment of each monopolistically competitive firm to the appropriate factory size that maximizes long-run profit. The other is the entry of firms into the industry or exit of firms out of the industry, to eliminate economic profit or economic loss. The end result of this long-run adjustment is two equilibrium conditions--one for profit maximization, the other for zero economic profit.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time searching the newspaper want ads looking to buy either a microwave over that won't burn your popcorn or a T-shirt commemorating the first day of winter. Be on the lookout for letters from the Internal Revenue Service.
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Mark Twain said "I wonder how much it would take to buy soap buble if there was only one in the world."
"The marvelous thing about human beings is that we are perpetually reaching for the stars. The more we have, the more we want. And for this reason, we never have it all. "

-- Joyce Brothers, psychologist

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