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NEGATIVE RELATION: A relation, either a principle or hypothesis, in which an increase one variable is associated with a decrease in the other variable. A negative, or indirect, relation is most commonly illustrated by a downward sloping line. It can also be represented by an equation in which the slope value is negative.

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PRINCIPLE OF MINIMUM DIFFERENCES

A principle stating that monopolistically competitive firms seek to maintain similarities between products at the same time they promote differences. Similarities enable substitutability, such that one firm can attract the buyers away from other firms. Differences enable uniqueness and market control, such that each firm has market control and is able to charge a higher price than achieved with perfect competition. This principle is also termed Hotelling's paradox.

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