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BRAND LOYALTY: A positive attitude toward and preference for purchasing a specific product or service in the market place. It is the desired goal of all businesses to create brand loyalty from members of their target markets. Once brand loyalty has been created it is more difficult to persuade customers to switch to an alternative brand. Some consumers will only purchase Mountain Dew, nothing else will do.
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INCREASING-COST INDUSTRY A perfectly competitive industry with a positively-sloped long-run industry supply curve that results because expansion of the industry causes higher production cost and resource prices. An increasing-cost industry occurs because the entry of new firms, prompted by an increase in demand, causes the long-run average cost curve of each firm to shift upward, which increases the minimum efficient scale of production.
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BROWN PRAGMATOX
[What's This?]
Today, you are likely to spend a great deal of time at an auction looking to buy either a large, stuffed giraffe or a birthday greeting card for your aunt. Be on the lookout for slow moving vehicles with darkened windows.
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This isn't me! What am I?
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A half gallon milk jug holds about $50 in pennies.
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"You are younger today than you will ever be again. Make use of it for the sake of tomorrow. " -- Norman Cousins, editor
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SFA
Securities and Futures Authority (UK)
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