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INDEX OF CONSUMER SENTIMENT: A measure of consumer attitudes, preferences, and expectations concerning the state of the economy and business-cycle conditions that is compiled each month by the Survey Research Center at the University of Michigan. The Index of Consumer Sentiment is one of two primary measures of consumer attitudes. The other is the Consumer Confidence Index developed by The Conference Board.

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LOSS MINIMIZATION RULE

A rule stating that a firm minimizes economic loss by producing output in the short run that equates marginal revenue and marginal cost if price is less than average total cost but greater than average variable cost. This is one of three short-run production alternatives facing a firm. The other two are profit maximization (if price exceeds average total cost) and shutdown (if price is less than average variable cost).

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APLS

GRAY SKITTERY
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Today, you are likely to spend a great deal of time visiting every yard sale in a 30-mile radius trying to buy either a handcrafted spice rack or a cell phone case. Be on the lookout for slightly overweight pizza delivery guys.
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More money is spent on gardening than on any other hobby.
"He who hesitates is poor. "

-- Mel Brooks, writer, director, comedian

NYFE
New York Futures Exchange
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