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EFFICIENT SEARCH: Decreasing marginal search benefit and increasing marginal search cost suggest that the most efficient search lies somewhere between zero effort and complete information. The most efficient level of search effort is given by the equality of marginal search benefit and marginal search cost.

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AMERICAN ECONOMIC ASSOCIATION

A formal organization of professional economists that promotes economic research, organizes annual meetings and conferences, and maintains a list of publications in several economics subjects. The American Economic Association (AEA) was originally organized by a small group interested in economics at a meeting in 1888 in Saratoga, New York. However, as interest in the subject grew, it officially incorporated in 1923. Although the AEA contained only a small number of members in the beginning, today the membership is approximately 18,000. In addition, about 4,600 libraries, institutions, and firms subscribe to the quarterly publications of the AEA.

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APLS

WHITE GULLIBON
[What's This?]

Today, you are likely to spend a great deal of time surfing the Internet wanting to buy either several orange mixing bowls or clothing for your pet dog. Be on the lookout for telephone calls from former employers.
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This isn't me! What am I?

Al Capone's business card said he was a used furniture dealer.
"Nobody can be successful unless he loves his work. "

-- David Sarnoff, TV pioneer

GARP
Generalized Axioms of Revealed Preference
A PEDestrian's Guide
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