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COGNITIVE DISSONANCE: Also called buyer's remorse. This post-purchase behavior is more likely to happen when the purchase is a more expensive one. The consumer may experience some regrets or questioning as to whether the purchase was a good one. This is the fifth step in the decision making process. Marketers can help eliminate this by properly selling the product and doing a follow-up to help reinforce the buyer's "good" decision.
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AVERAGE COST The opportunity cost incurred per unit of good produced. This is calculated by dividing the cost of production by the quantity of output produced. While average cost is a general term relating cost and the quantity of output, three specific average cost terms are average total cost, average variable cost, and average fixed cost. A related cost term is marginal cost.
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PINK FADFLY
[What's This?]
Today, you are likely to spend a great deal of time watching the shopping channel looking to buy either a hepa filter for your furnace or a wall poster commemorating next Thursday. Be on the lookout for neighborhood pets, especially belligerent parrots.
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This isn't me! What am I?
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Junk bonds are so called because they have a better than 50% chance of default, carrying a Standard & Poor's rating of CC or lower.
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"The way to gain a good reputation is to endeavor to be what you desire to appear. " -- Socrates, philosopher
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LISH
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