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BRAND: The process of developing and maintaining a name, phrase, symbol or other identifying characteristic of a product or service to create recognition on the part of the consumer. This usually occurs over a period of time with multiple exposures and positive experiences. However, negative experiences dealing with the product can also create brand awareness, just not the kind a company works to achieve. Examples of brands are: Regal, Buick, General Motors.

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EXPORTS

Goods and services produced by the domestic economy and purchased by the foreign sector. Exports are goods sold to other countries. Exports are the counter to imports--goods produced by the foreign sector and purchased by domestic economy. Exports, together with imports, are the essence of foreign trade--goods and services that are traded among the citizens of different nations. Exports and imports are frequently combined into a single term, net exports (exports minus imports).

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Today, you are likely to spend a great deal of time at an auction hoping to buy either a really, really exciting, action-filled video game or a coffee cup commemorating the moon landing. Be on the lookout for pencil sharpeners with an attitude.
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Only 1% of the U.S. population paid income taxes when the income tax was established in 1914.
"When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, „I used everything you gave me.¾"

-- Erma Bombeck, writer

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