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ORIGIN: In a graph, this is point of intersection between the X and Y axes. This intersection point is at the zero values for both axes. This double-zero is the "starting point" for plotting points in the coordinate space established by the two axes.

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CARDINAL UTILITY

The notion that utility--the satisfaction of wants and needs achieved through the consumption of goods and services--can be measured with numerical values (1, 2, 3, etc.) that are based on a benchmark scale. Cardinal utility presumes that satisfaction is a measurable characteristic of a person, like height or weight. The contrasting notion is ordinal utility, which is based on a ranking of preferences.

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Today, you are likely to spend a great deal of time at a flea market seeking to buy either a travel case for you toothbrush or a looseleaf notebook binder. Be on the lookout for letters from the Internal Revenue Service.
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A thousand years before metal coins were developed, clay tablet "checks" were used as money by the Babylonians.
"Nobody can be successful unless he loves his work. "

-- David Sarnoff, TV pioneer

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