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HOMOGENEOUS PRODUCT: Goods that are either physically identical or at least viewed as identical by buyers. In particular, the producer of a product can not be identified from the product itself. This is a key assumption underlying the perfect competition market structure, and like other assumptions is only approximated in the real world. Agricultural products, metals, and energy goods come as close as any in the real world.

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MARGINAL COST OF SEARCH

The incremental cost incurred by additional search effort is the marginal cost of search. Marginal cost of search, also termed marginal search cost, is comparable to marginal cost of short-run production analysis. Marginal cost of search increases with an increase in search effort and is represented by the marginal cost of search curve. This is one half of the efficient information search decision. The other is marginal benefit of search.

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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time at the confiscated property police auction wanting to buy either clothing for your pet iguana or a set of hubcaps. Be on the lookout for the last item on a shelf.
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More money is spent on gardening than on any other hobby.
"Believe one who has tried it. "

-- Virgil, Roman poet

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European Free Trade Association
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