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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.
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POSITIVE ECONOMICS The branch of economics that seeks to explain the way the economy actually operates. It is the application of the scientific method and the process of testing hypothesis to economic phenomena. A positive economic statement is one that can be refuted by looking at the real world--that is, by testing a hypothesis.
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BROWN PRAGMATOX
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Today, you are likely to spend a great deal of time lost in your local discount super center looking to buy either a black duffle bag with velcro closures or any book written by Isaac Asimov. Be on the lookout for infected paper cuts.
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Francis Bacon (1561-1626), a champion of the scientific method, died when he caught a severe cold while attempting to preserve a chicken by filling it with snow.
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"Success is the child of audacity. " -- Benjamin Disraeli, British statesman
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SBDC
Small Business Development Center
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