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VALUE IN USE: The satisfaction of wants and needs provided by the direct consumption of goods and services. Acquiring value from the use of goods and services is really the ultimate goal of economic activity. It is the final step in the production, allocation, and consumption activities that undertaken to address the fundamental problem of scarcity. Value in use should be contrasted with the similar phrase, value in exchange.

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UTILITY MAXIMIZATION

The process or goal of obtaining the highest level of utility from the consumption of goods or services. The goal of maximizing utility is a key assumption underlying consumer behavior studied in consumer demand theory. Consumers are assumed to make choices, especially concerning the purchase of goods, such that they obtain the highest possible level of satisfaction. Utility maximization can be achieved at the peak of the total utility curve.

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BLUE PLACIDOLA
[What's This?]

Today, you are likely to spend a great deal of time at a garage sale trying to buy either a pair of gray heavy duty boot socks or a 50-foot blue garden hose. Be on the lookout for slightly overweight pizza delivery guys.
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The penny is the only coin minted by the U.S. government in which the "face" on the head looks to the right. All others face left.
"Whenever you see a successful business, someone once made a courageous decision."

-- Peter F. Drucker, business strategist

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Latin American Free Trade Area
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