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PREFERENCES CHANGE, UTILITY ANALYSIS: A disruption of consumer equilibrium identified with utility analysis caused by changes in the preferences for a good, which likely results in a change in the quantities of the goods consumed. The change in preferences alters the marginal utility-price ratio and forces a reevaluation of the rule of consumer equilibrium.

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INCOME EFFECT

The change in quantity demanded that results because a change in the demand price of a good affects real income (that is, the purchasing power of income) even though nominal income remains the same. This is one of two reasons, or effects, underlying the law of demand and the negative slope of the market demand curve. The other is the substitution effect.

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Today, you are likely to spend a great deal of time wandering around the downtown area hoping to buy either rechargeable batteries or a rechargeable battery for your computer. Be on the lookout for pencil sharpeners with an attitude.
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The average length of a "business lunch" is about 36 minutes.
"A man is not finished when he is defeated. He is finished when he quits. "

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