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MACROECONOMICS: The branch of economics that studies the entire economy, especially such topics as aggregate production, unemployment, inflation, and business cycles. It can be thought of as the study of the economic forest, as compared to microeconomics, which is study of the economic trees.

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NORMAL PROFIT

The opportunity cost of using entrepreneurial abilities in the production of a good, or the profit that could be received by entrepreneurship in another business venture. Like the opportunity costs of other resources, normal profit is deducted from revenue to determine economic profit. It is, however, never included as an accounting cost when accounting profit is computed.

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APLS

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Today, you are likely to spend a great deal of time waiting for visits from door-to-door solicitors hoping to buy either a birthday gift for your mother or a weathervane with a horse on top. Be on the lookout for broken fingernail clippers.
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A half gallon milk jug holds about $50 in pennies.
"Do not go where the path may lead, go instead where there is no path and leave a trail."

-- Ralph Waldo Emerson

ABE
Association of Business Executives
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