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LEARNING: A person's changes in thinking and behavior due to environmental experiences. A consumer learns about products and services based on information input and subsequent adjustments in buying patterns. This is important in the promotion element of the marketing mix. Typically a potential customer requires 6 exposures to a product name in order to develop retention (learning).

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EQUILIBRIUM, AGGREGATE MARKET

The state of equilibrium that exists in the aggregate market when real aggregate expenditures are equal to real production with no imbalances to induce changes in the price level or real production. The opposing forces of aggregate demand (the buyers) and aggregate supply (the sellers) exactly offset each other. At the existing price level, the four macroeconomic sectors (household, business, government, and foreign) purchase all of the real production that they seek and producers sell all of the real production that they have.

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BLACK DISMALAPOD
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Today, you are likely to spend a great deal of time wandering around the shopping mall looking to buy either a video camera with stop action features or one of those memory foam pillows. Be on the lookout for spoiled cheese hiding under your bed hatching conspiracies against humanity.
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The Dow Jones family of stock market price indexes began with a simple average of 11 stock prices in 1884.
"Lead the life that will make you kindly and friendly to everyone about you, and you will be surprised what a happy life you will lead."

-- Charles M. Schwab

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