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MARKETING: The ongoing process of developing, pricing, promoting, distributing, and packaging products, ideas, and services to satisfy customersÕ wants and needs in a dynamic environment. Sometimes used interchangeably with sales is a misnomer. Sales, while a component of the promotion mix variable, is not the equivalent to marketing. Marketing is a broad, integrated strategy that transcends the entire organization.
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SELF CORRECTION, RECESSIONARY GAP The automatic process in which the aggregate market eliminates a recessionary gap created by a short-run equilibrium that is less than full employment through decreases in wages (and other resource prices). The self-correction mechanism is triggered by short-run resource market imbalances that are closed by long-run price flexibility. The self-correction process of the aggregate market also acts to close an inflationary gap with higher wages (and other resource prices).
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Okun's Law posits that the unemployment rate increases by 1% for every 2% gap between real GDP and full-employment real GDP.
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"The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires." -- William Ward ‚ Texas Wesleyan University Administrator
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OBX
Oslo Stock Exchange (Norway)
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