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November 1, 2026 

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HOUSEHOLD: The consuming population of an economy, which pretty much includes every living, breathing human being in a nation. The key contrast here is with business, the organizations responsible for production. In terms of the circular flow, households buy production from businesses through product markets and supply resources to business through factor markets. Check out the household sector for more.

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PERFECT COMPETITION, SHORT-RUN SUPPLY CURVE

A perfectly competitive firm's supply curve is that portion of its marginal cost curve that lies above the minimum of the average variable cost curve. A perfectly competitive firm maximizes profit by producing the quantity of output that equates price and marginal cost. As such, the firm moves along its positively-sloped marginal cost curve in response to changing prices.

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Today, you are likely to spend a great deal of time wandering around the shopping mall seeking to buy either clothing for your pet iguana or a set of hubcaps. Be on the lookout for vindictive digital clocks with revenge on their minds.
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A half gallon milk jug holds about $50 in pennies.
"In the long run men hit only what they aim at. "

-- Henry David Thoreau, philosopher

IJIO
International Journal of Industrial Organization
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