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HETEROGENEOUS: A market characterized by buyers with different needs and wants. A company utilizes a concentrated targeting strategy for this group. This market requires the company to divided the market into groups by a process called market segmentation. The company then develops a different marketing mix to satisfy each of these groups or segments.

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UNLIMITED LIABILITY

A condition in which owners of a business are personally held responsible for any debts created by the business. Proprietorships and partnerships are the two types of business organizations in which owners have unlimited liability. Unlimited liability tends to restrict the size of a business and prevents large scale production. The alternative to unlimited liability is limited liability, a characteristic of corporations.

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YELLOW CHIPPEROON
[What's This?]

Today, you are likely to spend a great deal of time at a crowded estate auction looking to buy either a video game player or an AC adapter that won't fry your computer. Be on the lookout for the last item on a shelf.
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A lump of pure gold the size of a matchbox can be flattened into a sheet the size of a tennis court!
"Opportunities are usually disguised as hard work, so most people don't recognize them."

-- Ann Landers, columnist

NAIRU
Non-Accelerating Inflation Rate of Unemployment
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