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MARGINAL COST: The change in total cost (or total variable cost) resulting from a change in the quantity of output produced by a firm in the short run. Marginal cost indicates how much total cost changes for a give change in the quantity of output. Because changes in total cost are matched by changes in total variable cost in the short run (remember total fixed cost is fixed), marginal cost is the change in either total cost or total variable cost. Marginal cost, usually abbreviated MC, is found by dividing the change in total cost (or total variable cost) by the change in output.
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MONOPOLISTIC COMPETITION, DEMAND The demand curve for the output produced by a monopolistically competitive firm is relatively elastic. The firm can sell a wide range of output within a relatively narrow range of prices. As a price maker, the firm has some ability (not much, but some) to control price. The demand curve is negatively sloped, but relatively elastic, because each firm produces a slightly differentiated product, but faces competition from a large number of very, very close substitutes.
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BLUE PLACIDOLA
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Today, you are likely to spend a great deal of time browsing through a long list of dot com websites looking to buy either a green and yellow striped sweater vest or a Boston Red Sox baseball cap. Be on the lookout for gnomes hiding in cypress trees.
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The average length of a "business lunch" is about 36 minutes.
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"There are no shortcuts to any place worth going. " -- Beverly Sills, Opera singer
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