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DECISION MAKING PROCESS: The five step decision making process the consumer uses to complete a purchasing decision. Step one is defining the problem. Step two is collecting data on possible choices. Step three is evaluating the alternatives. Step four is making a decision. Step five is post-purchase behavior, sometimes buyerÕs remorse.

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COLLUSION, EFFICIENCY

Colluding oligopolistic firms generally produce less output and charge a higher price than would be the case for a perfectly competitive industry. The efficiency of colluding oligopolistic firms is essentially the same as that for monopoly. In essence, colluding oligopolistic firms function just as if the market is a monopoly. The price charged by the colluding firms is higher than the marginal cost of production and the quantity is less. Most notably, price is greater than marginal, a violation of the key condition for efficiency.

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APLS

PINK FADFLY
[What's This?]

Today, you are likely to spend a great deal of time lost in your local discount super center hoping to buy either a cell phone case or a pair of designer sunglasses. Be on the lookout for the happiest person in the room.
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This isn't me! What am I?

A U.S. dime has 118 groves around its edge, one fewer than a U.S. quarter.
"Do you want to be safe and good, or do you want to take a chance and be great?"

-- Jimmy Johnson, Football Coach

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Association of Futures Brokers and Dealers (UK)
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