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MATURITY STAGE: The third stage in the product life cycle, characterized by flattening of sales and decreasing profit margins. Advertising and promotion are used to maintain market share and to prevent the erosion of sales and profits. During this stage, the initial decline of a product begins and many businesses try to "re-invent" their products to prevent the upcoming decline stage. Many times the company finds new uses for an existing product (baking soda as a deodorizer), totally new markets (foreign countries), or a way to enhance the existing product to make it better and to re-start the life cycle. The television has gone through at least two life cycles, first from black and white to color and then from color to high definition (HD) and plasma. Along the way there were enhancements such as remote control, VCRs to complement them, and cable to help with reception.
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PARADOX OF THRIFT: The notion that an increase in saving, which is generally good advice for an individual during bad economic times, can actually worsen the macroeconomy causing a reduction in aggregate income, production, and paradoxically a decrease in saving. The paradox of thrift is an example of the fallacy of composition stating that what is true for the part is not necessarily true for the whole. The paradox of thrift is an analysis of Keynesian economics that illustrates fundamental differences between macroeconomics and microeconomics. The paradox is that an increase in saving, which is a recommended microeconomic strategy when individuals encounter problems, is not the best macroeconomic course of action for the aggregate economy.An increase in saving by the household sector necessarily goes hand-in-hand with a simultaneous decrease in consumption expenditures, and thus a decrease in aggregate expenditures. This decrease in aggregate expenditures then triggers the multiplier process and subsequently leads to a decrease in aggregate production. To the extent that saving and investment are both induce by changes in aggregate production and income, the saving is likely to paradoxically decrease below the level that existed before the initial change. The Fallacy of CompositionFirst consider the fallacy of composition. This is the logical fallacy of arguing that what is true for the parts is also true for the whole. In the study of economics, this takes the form of assuming that what works for parts of the economy, such as households or businesses, also works for the aggregate, or macroeconomy.This fallacy is most important for complex systems, such as the macroeconomy or the human body, that is composed of numerous different parts. The human body contains different organs, different types of cells, different components, all of which function separately and work together in the operation of the entire body. In a like fashion, the macroeconomy contains different markets, industries, buyers, sellers, consumers, and producers. These components are function separately but come together in the operation of the aggregate economy. The paradox of thrift is one of the better know examples of the fallacy of composition found in the study of macroeconomics. It demonstrates that what might be true for the part (more saving is better for an individual) is not necessarily true for the whole (more saving can be worse for the economy). The Injections-Leakages ModelThe S-I Model |
| The paradox of thrift is best illustrated using the injections-leakages model. The exhibit to the right presents the simplest injections-leakages model that contains a single injection, investment, and a single leakage, saving. This simple saving-investment model, as such, contains a positively-sloped saving line, S, and a horizontal investment line, I. The intersection of these lines is the equilibrium, with aggregate production of $12 trillion. Saving MoreNow suppose that members of the household sector are concerned that a recession is forthcoming. Anticipating that their future incomes might decline, they are motivated to be a bit on the thrifty side. As such, they curtail current expenditure plans and devote more income to saving to protect against future problems. This is certainly sound advice for any individual. In total, the household sector increases saving by $1 trillion. Because this extra saving is NOT the result of a change in income it is an autonomous change. The increase in saving thus shifts the saving line upward. Click the [Increase Saving] button to illustrate. The result of this increase in saving is a new equilibrium. The new saving line intersects original investment line at $8 trillion of aggregate production. This new equilibrium is $4 trillion less than the original equilibrium. Concerns by the household sector of an upcoming recession, the act saving more to protect against an economic downturn, has in fact caused a downturn. What happened? The $1 trillion increase in saving necessitates a $1 trillion decrease in consumption. This is an autonomous decrease in consumption and like other autonomous expenditure changes, triggers the multiplier process that causes the $4 trillion decline in aggregate production. More saving means less production. Induced InvestmentWhile causing a recession by protecting against one is perplexing, the real paradox of thrift results from a slight modification of the saving-investment model. The change is to include induced investment expenditures.The Paradox |
| The exhibit to the direct right illustrates an updated version of the saving-investment model that includes induced investment. The investment line, I, in this exhibit is positively-sloped. An increase in aggregate production induces an increase in investment expenditures. Or more to the point, a decrease in aggregate production induces a decrease in investment expenditures.To illustrate how this change creates a paradoxically result, click the [Increase Saving] in this exhibit. The $1 trillion vertical shift of this saving line is identical to the earlier exhibit. The result, however, is slightly different. The new equilibrium is achieved at the intersection of the new saving line and the original investment line. However, in this case equilibrium level of aggregate production is $6 trillion rather than $8 trillion. But that's not the paradox. The paradox arises because the equilibrium level of saving is LESS. Prior to the autonomous increase in saving, saving and investment were equal at $2 trillion. However, because investment is induced, the decrease in aggregate production causes a decrease in investment and thus the NEW equilibrium equality between investment and saving is $1.5 trillion, less than the original $2 trillion level. The paradox of thrift is that the act of increasing saving by individual members of the household sector ends up causing a decrease in saving for the entire household sector.
Recommended Citation:PARADOX OF THRIFT, AmosWEB Encyclonomic WEB*pedia, http://www.AmosWEB.com, AmosWEB LLC, 2000-2024. [Accessed: October 30, 2024]. Check Out These Related Terms... | | | | | | | | | | | | Or For A Little Background... | | | | | And For Further Study... | | | | | Related Websites (Will Open in New Window)... | |
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Today, you are likely to spend a great deal of time driving to a factory outlet seeking to buy either a large, stuffed kitty cat or a cross-cut paper shredder. Be on the lookout for letters from the Internal Revenue Service. Your Complete Scope
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