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INJECTION LINE: A line used in the injection-leakage model representing the relation between non-consumption expenditures (that is, injections) and national income. The three injections are investment expenditures, government purchases, and exports. The foundation of the injection line is the investment line, which is then enhanced by adding government purchases and exports. The other part of the injection-leakage model is a line representing leakages. The intersection of the injection and leakage lines identifies equilibrium aggregate output, or Keynesian equilibrium.

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CONSUMER DEMAND THEORY

The branch of economics devoted to the study of consumer behavior, especially as it applies to decisions related to purchasing goods and services through markets. Consumer demand theory is largely centered on the study and analysis of the utility generated from the satisfaction of wants and needs. The key principle of consumer demand theory is the law of diminishing marginal utility, which offers an explanation for the law of demand and the negative slope of the demand curve.

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